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Who'll be next?
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Well, unity's business model was always to make it free and then ask for a fee on revenue because it's easier for small studios. The alternative business model would be to sell a direct license of the 3D engine, which will likely cost in the 10s of thousands.
It's expensive building a 3D/game engine, they sell one to you.
I'm not saying their latest move is not a real dick move, but it's normal that they want to be paid for the product they sell. Uber drivers have paid for their cars, right?