It was! I got that information from a biased source though, I worked with Petco corporate.

The idea is: you operate at a loss to undercut your competitors, in hopes you'll attract long time customers. Eventually, they either ramp up costs, or legitimately have a way to cut down the costs of operations. Usually, it's the latter.

If I remember correctly, most of their money was also spent on marketing, which honestly worked. We'll see how that continues to play out, though.

We just like the stock.

Who the fuck cares about BBBY?