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reign_fc·ReignFCbyCombatWombat

From Alex Morgan to Naomi Girma: When women’s transfer hypes failed to become reality

Transfers are supposed to represent possibility. A new club, a new league, a bigger stage and the chance to take the next step in a career. In women’s football, a major signing can become a story before the player even steps onto the pitch. Sometimes, the hype around the move feels almost as important as what happens once she actually plays.

From Alex Morgan to Naomi Girma: When women’s transfer hypes failed to become realityhttps://herfootballhub.com/when-the-womens-transfer-hypes-never-became-reality/Open linkView original on feddit.online
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CombatWombat
feddit.online

We haven’t had great luck with our Canadians — Jordyn Huitema probably could’ve made this list as well

Holly Ward → Seattle Reign

Holly Ward’s move from Vancouver Rise FC to Seattle Reign in March 2026 carried a different kind of hype. Ward had just helped Vancouver win the inaugural Northern Super League championship, finishing the campaign with eight goals and five assists. Her rise into the Canadian national-team picture made a move to the NWSL feel like a natural next step, and Seattle signed her to a two-year contract through 2027.

But the transition has been slower than expected. Ward has struggled for minutes and has yet to record a goal or assist in the 2026 NWSL season, with limited starts along the way. The move highlights how difficult it can be to step into an established league. A player can prove herself at home and still find herself starting over somewhere new.

Ward’s story isn’t finished. She’s only 22 and remains under contract through 2027. But so far, her impact hasn’t matched the excitement around her arrival. Sometimes, the gap between being a star in one environment and earning your place in another is bigger than anyone expects.

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From Alex Morgan to Naomi Girma: When women’s transfer hypes failed to become reality | Spyke