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inlandempire
jlai.lu

Courtesy of Armin Vit from BrandNew

idk what will happen to the V badge on Vegan products, hope that one stays because it was straightforward, whatever abstract sunflower they have going now will just get lost

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inlandempirereply
jlai.lu

So it's more of a legislation problem, they can't use flowery or animal related imagery on their label

the European Union’s Empowering Consumers for the Green Transition Directive, or EmpCo, is implementing new requirements relating to consumer-facing environmental and sustainability claims, including the use of third-party certification schemes (like the Vegan Trademark), for traders who sell in the EU. This will come into effect on 27 September 2026. As part of this legislation the use of nature imagery, such as botanicals and animals, are restricted.

EmpCo’s more stringent rules on how companies use environmental labels and communicate sustainability claims are designed to give consumers clearer, more reliable information about the environmental and social impacts of the products they buy. At the same time, the EmpCo directive creates a fairer baseline for brands making credible sustainability commitments.

https://www.vegansociety.com/news/blog/TM2026/why-weve-rebranded-the-vegan-trademark

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ryvenreply
lemmy.dbzer0.com

So logos related to sustainability claims can't look like any of the things we're hoping to sustain? That's one way to make me squint at the packaging to see whose logo it is, I guess, because they're all going to be either abstract like this or made of letters.

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inlandempirereply
jlai.lu

Yep, some are saying it's (once again) the meat industry lobbying to shut down any attempt to market meat altenatives

3
givesomefucks
lemmy.world

These things are usually grifts...

Whoever creates it charges everyone that wants to put on their product.

I tried searching for how much they charge, and it "depends" on how much money the company makes, so that likely means they squeeze everyone as much as possible. And can have a wide variation based on connections.

If it's not a flat fee, then it's almost certainly a grift. How much profit a product makes shouldn't factor in the coat to verify it's vegan

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The Vegan Society Reveals Fresh New Look For World’s Original Vegan Trademark | Spyke