Interestingly enough this was always marketed as Schnapps and was never a medicinal tonic, but since its inception has been branded to look like the aesthetic of a medicinal tonic. Dr. A.P. McGillicuddy was a fictional character to give the brand that druggist medicinal tonic feel.
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Dr. McGillicuddy's (1985). Sweepstakes Advertisement. | Spyke
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Interestingly enough this was always marketed as Schnapps and was never a medicinal tonic, but since its inception has been branded to look like the aesthetic of a medicinal tonic. Dr. A.P. McGillicuddy was a fictional character to give the brand that druggist medicinal tonic feel.