In love with that wonderful Tide!
Tide is an American brand of laundry detergent manufactured and marketed by Procter & Gamble. Introduced in 1946, it is the highest-selling detergent brand in the world, with an estimated 14.3 percent of the global market.
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Today's advertising is in casual fraud or "shrinkflation". About a year ago they shrank the box and continued to advertise it as doing the same amount of laundry loads.