A tech prophet finally gets her second coming
The first thing to know about Cyberselfish, the chillingly prescient 2000 book about Silicon Valley that its author, Paulina Borsook, says “ruined my life” and caused a 25-year-long “curse” to befall her, is that it’s very, very funny. Cyberselfish, which Borsook cannot stand to name and instead calls “TDB” (short for “that damn book”), is a classic, fish-out-of-water tale of a journalist investigating a strange land. Except, in her case, as a California native, it’s the work of a fish regarding an invasive species that suddenly befouled the tank she’d been swimming in her whole life.
Her observations from the murky milieu of the dawning tech world are as hilarious as they are depressing; early in the book, for instance, Borsook recounts what happened after she wrote a satirical guide for the website Suck.com on dating men in tech. (Do profess Ayn Rand fandom, “don’t tell him about your best friend, the urban planner, who uses HUD money to develop low-income housing.”) After the piece was published, emails cascaded into her inbox.
“Guys were positive that I had been writing about them,” Borsook wrote in Cyberselfish. “Or about someone they knew (I hadn’t written about anyone in particular). Guys wanted to meet me for coffee, as I was obviously their dream girl (it was a joke, guys, and no, thank you). At last! A woman who understands me! No, more modestly, I was just someone who had been paying attention.”
https://www.motherjones.com/politics/2026/08/cyberselfish-paulina-borsook/Open linkView original on lemmy.world
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