Benford's law
Benford's law, also known as the Newcomb–Benford law, the law of anomalous numbers, or the first-digit law, is an observation that in many real-life sets of numerical data, the leading digit is likely to be small.[1] In sets that obey the law, the number 1 appears as the leading significant digit about 30% of the time, while 9 appears as the leading significant digit less than 5% of the time.
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I remember first hearing about this in the context of detecting tax fraud, years back, and thought that it was fascinating.
This is just a cheap zipf's law