Becoming plant-based from an environmental perspective doesn’t work, because you’re still free to exploit animals, just to lesser degree.

Let’s say everyone goes 75% plant based. That would indeed reduce the demand and supply 75%. A 75% reduction in environmental impact, great from a consequentialist perspective.

But in a capitalist world, a shrinking supply means a higher cost, resulting people protesting and demanding government intervention towards the cost and unavailability of meat, which would result in backtracking to appease people.

Without everyone becoming vegan and rejecting animal exploitation on ethical grounds, reducitarianism doesn’t work if your goal is to stop the acceleration of climate change. Everyone would need to go 0% consumption of animal products and completely negate all supply and demand.

Veganism is the solution, but the motivation must be from a staunch moral position, or else people will waffle on their commitment.

They are not going to do the math.

They still have not even done the math yet on climate change.

Asking them to do more seems like kicking a wounded cat.

So my approach is help them to do less and feeding them vegan foods is how we can help them start. It builds community and actions of kindness are worth far more.