Tom Tanuki made a video about this, in particular about the e-celeb grifters patting themselves on the back for this "genius" idea.

But the sad thing is, I think political consciousness right now is so low that a significant amount of people could conceivably give votes to parties just based on their ballot name.

Done.

I'd the Labor party don't fix this, it'd be a travesty.

They were very keen to pass unconstitutional laws to give them an unfair electoral advantage, (along with the LNP).