Disney's Sora Disaster Shows AI Will Not Revolutionize Hollywood
https://www.404media.co/disneys-openai-sora-disaster-shows-ai-will-not-save-hollywood/Open linkView original on sopuli.xyz188
Comments26https://www.404media.co/disneys-openai-sora-disaster-shows-ai-will-not-save-hollywood/Open linkView original on sopuli.xyz
It's not gonna save Hollywood, they mean.
True, I suppose it already has permanently decreased the quality of life of CGI artists because their labor will now always be judged as a more costly alternative to AI that doesn't actually work but still serves as a good bargaining chip against employees in negotiations.
Hopefully we'll see a shift towards people that gets displaced from these big studios banding together and forming their own independent studios. This has happened quite a bit in the games industry, which is undergoing a similar shift. As long as people keep pushing back against AI-created content and favor human-created things, at least; if that public opinion shifts, we're just fucked.
I mean that's Glitch Productions' entire schtick basically and it seems to work well for them
Yeah but what makes me sad is that smaller independent studios cannot maintain an industry of artists alone and thus the gaming and movie world is going to exit the golden age we have been in.
There needs to be large, boring more "institutional" companies making large movie or game projects to provide the capacity for entry level jobs at scale, to provide more stable places for an artist to work while raising a family or to provide a stepping stone in employment between more meaningful jobs at smaller more focused companies.
I love Indie Games, I love smaller art projects of all kinds, but my point is the labor market is broken in these industries and it can lead to nowhere else than collapse of the industry.
This is a perfect example of the myth that capitalism is efficient, it can be seen here clearly that it leads directly to a periodic shattering of industries leaving only a couple of massive companies to buy up the entire landscape and consolidate control over the industry after the cataclysm.
https://en.wikipedia.org/wiki/The_Shock_Doctrine
Remember when the world shat on CGI endlessly 25 years ago?
It's like all of this is the fault of a pattern of human nature, instead of one specific technology.
Remember when Pixar and DreamWorks destroyed hundreds of thousands of acres of farmland in order to erect enormous Gray boxes filled with computers that run complex operations 24/7, consuming massive amounts of fossil fuels and fresh water, leading to unmitigated pollution; not to mention political corruption, global surveillance, rolling back privacy protections, and economic gangsterism that hasn't been seen in 100 years?
People be like "ai is just a tool" and yeah, but thats also incredibly reductive considering what AI actually is. Maybe it is a tool, but it is a tool that uses us, not the other way around. What gets called a pattern of human behavior, used to cause wars and uprisings. the pattern isnt something essential to human nature, it's socially constructed.
The fact that we find ourselves in these patterns over and over shows that the ruling class has learned to fuck us in a way so that we complain but not actually try to do anything to change society. Which shows the lack of actual freedom we have in order to live by our actual human impulses.
You act like data centers are a new concept that was invented in the 2020s. We've had data centers even before we had the Internet.
Rich assholes make those kind of decisions to pump trillions into AI pipe dreams, just like the rich assholes who run Hollywood.
That's because we're too scared to project violence to solve the core problems. The best we have is useless protests that don't sway psychopaths, because psychopaths don't have feelings.
The incredible scale of data centers that are trying to be built out with for AI is environmentally catastrophic in BOTH energy and water usage. That is new. Don't condescend the rest of us by conflating the idea of some data centers and an enviromentally catastrophic amount of data centers, it is a lazy way to make an argument.
Violence doesn't solve core problems you dangerous idiot.
Then, tell me, what's the next step after protests that do nothing and failing to convince cult-programmed individuals to vote correctly?
Definitely not to tangentially encourage people to do violence on a thread about an unrelated topic.
The difference between a human artist working with digital media vs analog media is a difference in materials.
The difference between art and AI is AI is a lossy compression algorithm used to steal human art in a legally defensible way.
You can use anything to make art, AI techbros didnt prove that, my point is AI is a shitty self-defeating tool that hides the theft of our public commons of shared art made by humans behind a bunch of bullshit technobabble.
edit Also yeah CGI did make movies a lot lamer in some ways...? Do you know nothing about movies? Have you not lamented with others how you miss the prevalence of Live Action films and Practical Effects because now film makers almost always take the easy boring route out with CGI that misses the point of film in the first place?
If we can compress the entirety of human art, music, literature made by billions of people into the size of a 4-10 GB model, at around 1 person per byte, then we must have not been very creative in the first place.
What an awful, cynical way to look at reality.
You were the one suggesting that all of human art could be compressed into a file that could easily fit on a USB stick:
These are your words.
Disney must be so Sora
We didn't need AI for the Hollywood slop. It's already in the streaming services. Miles and miles of terrible movies with glowing 8.5 scores (according to their own rating systems).
There recently was a video on YouTube about how they trained an AI to actually isolate content from greenscreen where the results were very promising. So while maybe not revolutionary, it did prove to be very helpful. Though we all know that's not the billion dollar thing these investments were for.
When you say isolate content from greenscreen what do you mean? Like take a finished shot and re-green the stuff that was greenscreened in?
https://www.youtube.com/watch?v=3Ploi723hg4 this is the video, it's about situations where normal filters have issues cropping out the content without spill or when some objects are reflective or transparent.
You know this is desperately grasping for straws here given the massive economic AI bubble we are in right?
Hey, I'm well aware this doesn't justify it in any way and this isn't what any tech bro had in mind. I'm just saying there have been advancements in a maybe unexpected area of video editing. But I thought this was clear from three way I worded my comment
finally some good news :3
Why must they shit on cool Kingdom Hearts guy and the blue skies and the concept of emptiness in general, with their AI nonsense?
AI can already create cgi that’s better than most Hollywood slop. AI created movies are an inevitability, and they’re going to revolutionise the industry in a great way for everyone apart from Hollywood.