Bienvenue à Premier Tech! (Premier Tech joins St Michel - Preference Home - Auber93)
Premier Tech joins St Michel – PREFERENCE HOME – Auber93 as a major partner for the next two seasons.
This new support is fully in line with the project of development of our club in the medium term and marks a new stage in our international opening.
“The arrival of Premier Tech is an important milestone for our structure. Like us, the international Canadian-based company led by Jean Bélanger is committed to the development of cycling in all its forms. We share the same vision: that of a mixed and open cycling, driven by the diversity of talents. We are very pleased to welcome Premier Tech and share this common ambition together,” said Charlie Nerzic, Deputy General Manager of the team.
This partnership facilitated the arrival of three high-level Canadian cyclists on our women’s team, Alison Jackson, and Quebec women’s Simone Boilard and Clara Émond.
“This opportunity is fully aligned with the reasons why Premier Tech has been involved in cycling for more than 30 years, which is to create bridges at all levels of sport and to contribute to the development of Quebec and Canadian cyclists,” said Jean Bélanger, President and CEO of Premier Tech.
Premier Tech will appear on the jerseys of our professional men and women teams, as well as on the outfits of our runners and runners of the club, all categories combined. The name of our pro teams will remain in 2026: St Michel – PREFERENCE HOME – Auber93.
i like this move... sponsors look clean, and premier tech is committed to developing canadian cyclists, especially the women.
https://auber93cyclisme.com/bienvenue-a-premier-tech/Open linkView original on sh.itjust.works
Is this both the men's and the women's team?
Auber 93 must be one of the oldest men's CT teams still going, I remember them back from the late 90s.
Premier tech will appear on the jerseys of both men and women's teams
I've never heard of this team before. Didnt know they had such a long history.
I mean, they're in the third division - but they used to ride the TdF (1996, 1997, 1998, 1999 and 2001).
And... they're going to kill this 33 y.o. professional / semi-professional team as soon as the end of the current season 🙄, as all resources will be sucked up by (in nicer terms: channelled towards) the female team.
https://auber93cyclisme.com/un-nouveau-chapitre-pour-notre-secteur-professionnel/
I guess that, beyond the sponsoring, politics is a major reason. In "Auber 93", Auber stands for the municipality of Aubervilliers, and 93 for the département of Seine-St-Denis, who were both ruled by the Communist party for over half a century, but are no more.