Spyke

No they know, the article even points it out at the end,

Big picture: Lay’s generates about 60% of PepsiCo’s annual sales but has seen sales slip every quarter for the last three years. Consumers in every income bracket have been ditching classic snack brands amid rising prices.

Emphasis mine.

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Lay's drastically rebrands after disturbing finding: 42% of consumers didn't know they were made out of potatoes | Fortune | Spyke