Shrinkflation has started with non-dairy milk...
Even though prices have shot up for things like almond, soy, and oat milk, the size of refrigerated versions have always been 1.89L.
But I noticed some strangeness on the Walmart (Canada) website while building my grocery list where one brand, that is priced less than another brand, had a higher cost per 100ml.
As I looked into it, I noticed that several varieties have gone from 1.89L to 1.75L.
I'm getting real sick and tired of this.
111
Comments7
What brand, if I may ask?
I noticed Silk and Earth's Own, but only several varieties/flavours at the moment. I expect all of them to shrink down to 1.75L once they sell out of the 1.89L sizes.
For Silk I've seen the 1.75L containers for quite a while. They are limited to the special varieties with more expensive ingredients such as the one with additional protein. I doubt this is an example of shrinkflation
I do see that their special protein variety is in a 1.75L container, but this was oat milk, not some special type. I don't ever remember seeing a 1.75L container for Soy/Almond/Oat milk.
It looks like me like they did a rebrand from "Oat Yeah" (1.89L) to "Original Oat" (1.75L) and shrunk the quantity. Would that make sense?
Sells for around $5. A power blender could make that for around $0.20 in ingredients.
You would have to make the equivalent of 80 of those 1.75l oat milks to pay off a refurbished vitamix blender. That's about a year for our house. We buy organic oats in full 25kg bags and vacuum pack them, so I am considering this.
Since the post, we have been making our own almond milk. Pennies for the same amount, and everyone here loves it. Non dairy milk at the store has become such a scam.
Hello,
Fyi, I crossposted your content to [email protected]