Amazon Doubles Prime Video Ads to 6 Minutes Per Hour
Amazon has quietly doubled the ad load on Prime Video to 4-6 minutes per hour, up from the 2-3.5 minutes initially discussed when ads launched in 2024.
https://entertainment.slashdot.org/story/25/06/12/2052205/amazon-doubles-prime-video-ads-to-6-minutes-per-hourOpen linkView original on lemmy.zip
16 replies
So... have we come full circle on TV again?
At least with TV, you could tape your shows and fast forward through the commercials.
Our TV company has that option built in. I can 'tape' shows and watch them later, shipping ads. This also works when the show is still playing.
So I'll wait half an hour, then watch my recorded show. I wouldn't consider watching tv without that function.
streaming is a scam.
And the enshittification continues
I'd rather spend 10 minutes avoiding 4 minutes of advertising on a streaming service I pay for. Luckily, it doesn't take nearly that long.
I've only ever used Prime whenever they offer it free or with a cheaper delivery than it costs.
Last time it started showing ads, so I just pirated everything I wanted to watch. I won't even use it for free anymore, lol.
Cartoons were always 22 minutes. Like Spongebob or Simpsons. There was always 8 minutes of commercials per episode. That's 16 minutes per hour.
I dunno what argument I'm trying to make. I just remember this.
Cable TV was originally paid for so that channels wouldn't need to play ads to be profitable. We know how this ended.
Steaming services were originally paid for so that they wouldn't have to run ads to nlbe profitable. And we're almost back to where cable TV is. Soon, all plans will have ads no matter how premium is a plan.
Fuck that noise
Plus some time for credits
That's the benchmark I guess. Let's see how long it takes to get there.
Boycott Amazon.
The companies might change but the bills stay the same..
Yeah. This was what finally got me to bite the bullet and cancel prime.now my impulse shopping is way down too, since I get to think “do I want to wait 4 days for this”? So win win in my book.
I guess they need the money but it's a shitty, sneaky way to get it.