It's because a huge amount of people in leadership positions around the world still think they can just keep their head down and pretend nothing bad is happening.
"Wach" in that context is more meant as "awake" and refers to the fact that the drink contains the maximum amount of caffeine that is still considered legal.
Well, of course. It's a grand marketing opportunity I am surprised to not see used much more yet
It's because a huge amount of people in leadership positions around the world still think they can just keep their head down and pretend nothing bad is happening.
If only they weren't so expensive :)
It's fair for costs to be higher when the workers actually have rights.
I use it as a treat, makes the caffeine more effective too.
why did they change the faces on the label? I preferred the old faces... anyone know the story?
They had a rebranding in 2024 and just wanted to make a more "modern" logo. No story behind it.
I ordered the old faces. they had more character.
@Sunshine "wach" basically means "woke" in German, so that's two arguments in favor.
That has nothing to do with "woke" tho.
"Wach" in that context is more meant as "awake" and refers to the fact that the drink contains the maximum amount of caffeine that is still considered legal.
That is true, but they don't have the maximum amount of caffeine that would be allowed.
They have 25mg/100ml while the maximum would be 32mg/100ml, at least in Germany.
That 32mg/100ml was introduced in 2013 afaik, fritz exists since 2003. Maybe that limit was lower at some point?
Come to Canada please
I think isn't sold in the rest of Europe, at least not in the UK and Italy
I saw it in Rome last time I was there, before covid
You see, the name isn't new, I just don't remember where I saw it. I will try in Italy.