As ‘Buy Canadian’ surges, companies trip over ‘maple-washing’ mistakes
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11 replies
Name and shame!
OK, I'll start:
It's a little thing, but Fresh Co. labels a ton of produce as "Mexico or the US". That seems a bit shady in my books, so I'll just assume that means it's from the US.
I see the same at NoFrills as well, but if you look at the actual produce stickers instead of the bin labels it will tell you the specific country.
This sort od shit? Jail the marketing director who signed off on this and see how fast that lying shit stops...
Jailing managers and directors n that break the law fixes this, please start locking them up, just like you do with the rest of us plebs.
LOCK THEM UP
This seems a bit extreme, especially given that nothing illegal has happened.
In the political environment we're in right now it pays to claim you're Canadian. If you make that claim while you're not, you're committing fraud. If I commit fraud, I go to jail. If a CEO decides to commit fraud he.....?
Is it produced in Canada? If so, that's not fraud.
A lot of things are produced in Canada with non Canadian ingredients. Pointing out the former while still having the latter information isn't fraud. It's barely even being misleading.
Hear, hear, we want names! Who are these double-dealing little shits?
Gem is saturated with Kraft maple washing. Aren’t they owned by whatever Philip morris spawned into?
Remember that these kinds of ads show the boycott is working. Producing and airing ads isnt cheap so it has to be deemed worth it to the company to do it.
Kraft is worried about losing the Canadian market. This is their response.
Keep it up.
Remember not to trust the fucking grocery giants, they were public enemy number one before all this horse-hockey with the states, and they continue to be.
The convenient 🍁 labels are for donkeys who want an easy answer. Five seconds of reading a label tells you what you need to know. It isn't difficult, and we still know how to read in Canada.