cbayarea·Bay Areabycherryryu Why is this Chevron named differentlyView original on lemmy.world15Comments7
nnumlok lemmy.world1Hide 1 replyChevron maintains one “Standard” brand station per state so it doesn’t lose the trademark.16
PPorradaVFR lemmy.worldStandard Oil = S.O. = “Esso” in some parts of the world (at least when I worked at an ad agency years ago).5
GladiusB lemmy.worldStandard Oil was in the Midwest but all under a parent company. I believe Standard. Chevron and Amco (a few others?) had different names to avoid becoming a monopoly. IIRC. Maybe I'm old and just making things up.4
pphiloneous lemmy.worldAs others point out, it’s a trademark thing. “Standard Oil of California” is the OG, renamed Chevron Corporation in 1984.3
PPorradaVFR lemmy.worldStandard Oil = S.O. = “Esso” in some parts of the world (at least when I worked at an ad agency years ago).1
Chevron maintains one “Standard” brand station per state so it doesn’t lose the trademark.
cool, thanks!
This particular area has standards.
Standard Oil = S.O. = “Esso” in some parts of the world (at least when I worked at an ad agency years ago).
Standard Oil was in the Midwest but all under a parent company. I believe Standard. Chevron and Amco (a few others?) had different names to avoid becoming a monopoly. IIRC. Maybe I'm old and just making things up.
As others point out, it’s a trademark thing. “Standard Oil of California” is the OG, renamed Chevron Corporation in 1984.
Standard Oil = S.O. = “Esso” in some parts of the world (at least when I worked at an ad agency years ago).