Some love it, some hate it,some have never tried it alone (though is on almost all flavored "snack" chips, Doritos, etc). If you like it, or think is "ok, but a little blah" try adding some smoked paprika, and or a little cayenne pepper. If you don't love "smoke" flavor OR heat just a little of either can intensify it a bit, or a lot with more and you may find it becoming a good low or no salt table or cooking seasoning that works for a lot of things around the kitchen or at the table. Add garlic, onion, etc. all to one jar/shaker as a good all-purpose seasoning base.