Elon Musk email to X staff: ‘we’re barely breaking even’
User growth is ‘stagnant’ on the platform formerly known as Twitter.
https://www.theverge.com/2025/1/24/24351317/elon-musk-x-twitter-bank-debt-stagnant-growthOpen linkView original on lemmy.zip222
Comments58
Honestly, I'm surprised that things are going that well.
Why do I get the impression if you get that email from management you're hemorrhaging worse than the top TV doctors could save you? Unless it's an end of season episode, but mid season they're playing some sad music before the end. Oh and look it's mid season...unless you're on a streaming schedule.
Damn I'm old, they're all on a streaming schedule now eh?
Yah, that's a "we're going down the waterfall, strap in" email.
Considering how much he paid for Twitter I question his understanding of money and therefore his claim of "breaking even".
You can be breaking even without making up the initial cost.
It just means they aren't going into further debt.
Lol, are you taking this child at his word for a semi-public comment he made?
Come now... We all know better.
Well... now that you mention it there were more then a few half finished ends to my post where I speculated that maybe Mush was just stupid or deluded by the sycophants he surrounds himself with, but after struggling with the ending I decide to just keep it simple and take him at his word.
He knows full well all-staff emails are going to be leaked. So he wanted this message to get out. If he hadn't, he would have dealt only with the managers in meetings and let directives flow down to the scrubs that way.
I can't fathom why he'd feel the need for this message to get out, as there don't appear to be any consequences for him for anything at all, so... I'll leave that to others.
because they're not breaking even.
he's that dumb seriously
That's because your online life is a bubble and you're not getting at all a realistic picture of the world.
I've reactivated my X account a couple of days ago just to see what's happening. It's a ghost town. None of the private accounts I've followed posted in the last 12 months. Granted, that's probably because I'm in a non-fascist bubble. But posts from official accounts also have a lot less engagement although there's a huge mass of bots posting conspiracy theories and all the ads I saw where scams
Lmao how can we cost them more money.
Frivolous lawsuits
Abandon the platform. All none open source social media is cancer
Never used it.
Yeah, most of us have never used it lol. How else? Ideas, anyone? Maybe a demand for our data en mass?
Start associating the site with Nazism, and the people still using the site as condoning Nazism.
Congrats, you just validated more potential Nazis to join the far right
Nah.
I'm saying that they should be blamed for condoning Nazism; not that they are themselves Nazi. The difference is important here because one does not automatically mean the other.
Also, the ones that are validating people to join the alt right are the people already in the alt right. Not the ones saying "you muppet you're helping those fuckers by staying in this shithole".
I mean honestly the Reddit boycott of Twitter might actually be pretty significant if the major sports Subs keep it up.
overpay (by a lot) for the company.
a bazillion stupid-ass decisions.
chase users away.
chase advertisers away.
the stupid rebranding.
can't make money. :::shocker:::
the 'richest' guy in the world whining about not making more. fuck off, old spice.
You could also argue the price was worth the political influence it has given him. Probably made more money in other areas due to owning it.
definitely, getting tangled in politics and buying the white house definitely paid for twitter.
He didnt buy twitter to own it, he bought twitter to destroy it. Gradually scattering the users onto their respective echo chamber platforms and controling the mainstream narrative as they do so.
That won't stop him from lording it over and blaming his subordinates as if it were personally their faults.
Don't forget doing Nazi salutes in front of the world's cameras.
Gee I wonder why.
It's almost as if national socialism was bad for business.
I stopped using Twitter in 2019 because I'd had enough of the Donald Trump show. Didn't log in again until the day Musk bought it, and that was just to delete it.
Good riddance.
Tesla and X (and probably SpaceX) would be so much better off without him. More Luigis please.
Musk should decide that X is most important, leave Tesla and spacex to fully commit to X, and then X will inevitably crash into the ground.
Aw fuck. X is breaking even? :-(
There's no way a serial liar and Nazi could ever tell lies about how much money he's making.
Twitter was a money pit before the take over and Elon has run it into the ground. It must be bleeding money.
Oh no! I did not-zee see that coming.
My heart goes out to him. ✋
Just wait until the Nazism finally catches up with Tesla.
Dose that mean people are leaving faster than they can spin up bots?
Bots are costing more than the people the bots are spamming. Spam bots are probably spamming other spam bots more than they are spamming real people.
I hope it dies faster!
Yeah, wasn't his dream to create some unified platform with X, a "super-app" that does everything? I guess if he was able to follow up on his promises, that'd generate some revenue.... Instead, it's always been some moderately toxic platform (albeit well used) and then just took a turn for the worse. I think "uninspiring" is a good word for this. But it's definitely not his employees who are at fault, here.
Moderately toxic?
If that was legitimately his goal then he should have kept the developers on that he got rid of, and just retasked them.
I sincerely doubt they were "barely breaking even". That was just trying to save face. And the email was sent to employees "this month", and before his open display of hatred, I'd imagine, after which there has been an even bjgger Xodus.
I'd bet dollars to doorknobs that the end of the line for Twitter is just around the corner.
Doesn't matter, it did what he needed it to do.
Users seem to hate xwastika
Weird!
Arsonist tells everyone inside the building that there's an out of control fire that's going to burn the place down.
Someone should mass reply: that means Musk is failing as a leader.
After teenager borrowed the car, he's claimed in an email to parents that it's in "a very dire situation, crash-wise."
lol crash-wise! Love it.
"Vis-à-vis smoldering wreckage, 'n whatnot."
"When all is said and done, with respect to maiming and killing, et al."
And self driving cars were five years away a decade ago.
This isn't a public company. He can say a lot of bullshit and twist those numbers in ways he could never get away with for a public stock like Tesla but I don't doubt there are some rich fools looking to swap positions with the current batch of rich fools.
He doesn't have any competent people keeping him away from his company at twitter like he does at his other companies.
He’s really on a roll. X is a racist right-wing extremist horror show for any person with fucking common sense and forums are banning links to it. Got dumpstered by PoE community for boosting until he admitted it. Made fun of mercilessly by *nix geeks for his moronic woke mind tweet. Pivoted to “trolling” like he just discovered /pol and he can’t even do the salute correctly. He’s not good at anything. Even Trump looks visibly disgusted in every picture where they’re together.
Hell yeah, the faster he runs it into the ground, the better!
pretty sure twitter was losing money before he bought it
It had actually just started breaking even, but all the experts agreed it had effectively reached market cap and thus would never take in the kind of cash its valuation implied from a purely financial perspective.
Then Elon significantly overpaid for it.
At least if you don't factor in narrative control as value, if you view it as an investment in ending American democracy it was probably a decent purchase.
sad the shift will be to bluesky, can that still be bridged to the rest of the fediverse?
Bluesky uses their own protocol rather than ActivityPub, so there'd have to be a machine somewhere converting between Bluesky's protocol and Mastodon's. Which is a matter of writing software.
It's Threads that has ActivityPub integration.
I wonder if that's before or after paying down the debt he saddled the company with.
So how long until they go into negative? 99 trillion years?
As someone who just realized their twitter account was active after several years of not using it......This makes me entirely too happy that I deleted it.