the U.S. Video Privacy Protection Act [...] prohibits dissemination of “information which identifies a person as having requested or obtained specific video materials or services from a video tape service provider.” [...] By selling tickets to prerecorded movies, which have traditionally been shown via open-reel technology, and delivering those movies to consumers in movie theaters, AMC is a video tape service provider
That seems rather a stretch.
What kind of data are people giving to AMC?
Ironically I couldn't read the article because it blocks adblockers. What's AMC?
AMC Entertainment Holdings, Inc. is an American movie theater chain founded in Kansas City, Missouri, and now headquartered in Leawood, Kansas.
It is the largest movie theater chain in the world, owner of 940 theaters and 10,474 screens