I was following the installation guide and things were going smoothly until I started flashing the recovery.img

For some reason the phone started power cycling, which interrupted the flash. Unplugging and re-plugging it in seemed to resolve it, and it got back to bootloader mode. I flashed the recovery image onto it and tried entering recovery mode, but now it only goes to the bootloader, irrespective of the option I choose.

Is the phone screwed, or can I salvage this?

ED. Fastboot detects the phone when it's plugged in but adb does not