That's a bold move.

They'd better make sure the phone holds up and doesn't break within half a year or something.

The apology reads:

Dear Samsung Galaxy Z Fold owners, we’re sorry. We know you were excited to buy a phone that folds in half and fits in your pocket, awkwardly. You were promised the future, a technical marvel, a world of boundless multitasking and performance.

And now, you’re probably looking at the new HONOR Magic V3 and feeling a little… betrayed. Size matters, and we feel your pain. Like being tipped for a gold medal and then coming last in the race, the knowledge that a thinner, lighter, and more durable foldable exists is enough to make anyone question their choices.

We get it. You were an early adopter, a pioneer bravely venturing into the uncharted territory of foldable screens with questionable durability. You deserve better. In fact, you deserve a gold medal.

In all seriousness, we at HONOR are committed to pushing the boundaries of technology and bringing you the best possible foldable experience. We’re just saying… it’s okay to feel let down. We’d feel the same way.

I'm not sure I'd buy a phone with a permanently etched message/advertisement from the manufacturer to other people.

I see no reason why I would want to buy a folding phone. Plastic flexible screen that you can't put a screen protector on, and that eventually breaks from opening and closing enough times. What could possibly go wrong?

Could end up being a collector's model, nah.