Target Pride merchandise only available at select stores after rightwing backlash
Company, which operates roughly 2,000 stores, declined to disclose number of stores where merchandise will not be available
Target confirmed Friday that it won’t carry Pride Month merchandise at all stores in June after the discount retailer experienced a backlash and lower sales over its collection honoring LGBTQ+ communities.
Target, which operates roughly 2,000 stores, said decisions about where to stock Pride-themed products, including adult apparel, home goods, foods and beverages, would be based on “guest insights and consumer research”.
A Target spokesperson declined to disclose the number of stores where the merchandise will not be available, but the company said its online shop would offer a full assortment. The moves were first reported by Bloomberg.
https://www.theguardian.com/business/article/2024/may/11/target-pride-merchandise-backlashOpen linkView original on lemmy.world
Let’s be honest. This collection isn’t supporting the LGBTQ+ community, it’s exploiting it. They don’t donate the profits to HRC, and they don’t feature designers from the community. It’s all cheaply made, high margin, bottom line padding.
Exactly. The burn-the-world-down capitalists and the right wing fascists can all go drown in a tub of bleach. I have have very few fucks left to give if one group upsets the other.
Hillary Rodham Clinton?
Human Rights Campaign
https://www.hrc.org/
Do we need to Pokemon Go to a pride parade?
So you're saying the right-wingers can see right through this and are actually being the good guys!? Well, I'll be damned. /s
Imagine if they found out their protest was secretly woke.🤯
People should just tell them all the stuff they like is woke so they'll do the opposite.
Deviation from the norm will be punished, unless it is exploitable.
Oh neat, now we're letting fundamentalist extremists dictate what can and can't be sold in stores. Surely this can't go wrong.
I guess we do negotiate with terrorists in america
Can't negotiate with terrorist when you are the terrorists
Now they elect them to office.
Haven't we always?
IMO, the only difference between the past and now is that they have to actively fight against it instead of it just being suppressed by the dominant culture (that felt the same way, but didn't have to openly enforce it).
"I bet your target is missing a pride section," is going to be a low-key burn to some folks.
I bet $100 to donuts that conservatives will still drive out of town to other targets to make it a big deal anyway.
They live “out of town”, the in city Targets are likely the ones carrying it. These fucks won’t even step a foot in a big city because they’re so “full of crime” and “those people”
Best burn I ever heard needs some background. It came from one of two high school friends (but in our mid-20s at the time), both of who were (and are) queer, and both of who identified as gay and male in high school. But after high school, one of them got in a long-term relationship with a woman (they were even my roommates for a while). After they broke up, he said he identified as gay again. So the three of us were in a diner and the two of them got into a heated argument and finally, one of my friends says to the other:
"Yeah? Well at least I didn't turn straight for a while!"
I don't know how long I laughed for, but a pretty long time.
It's funny in the context, but as a bisexual guy in a poly relationship, it really bums me out when other queer people treat the appearance of heterosexual as a demerit (see gold star lesbians, etc...). Humans aren't binary in any way, but we act like we can only be attracted to genitals and not have exceptions to a general rule because of an emotional connection.
I get what you're saying, but like I said, he didn't identify as bi. He identified as gay.
I know, and I've known gay men who think the same thing, I'm just contributing my 2¢. Bi-erasure is something that I deal with fairly routinely as a blue collar worker, and I feel that gay folks having an anti-hetero bias is more hurtful than straight people having a hetero bias because I expect to find more community from other LGBT people because I can't always expect it as a baseline from straight people.
What is particularly despicable about this business strategy is that they are going to pull all of the LGBTQ+ merchandise from areas which are hostile toward that population and only sell it in areas where it is embraced/non-controversial. Meaning that the folks who would most benefit from the normalizing of showing pride in their identity are left without it. I can only imagine how extra painful it is for closeted gay kids in these areas to see that the local Target knows and is essentially telling them that their community is anti-LGBTQ+ and not worth them risking showing a speck of rainbow during June.
Ultimately they've pissed off both sides with how they handled pride this year and last year.
MAGoo logic.
We believe in freedom and capitalism. We'll boycott any store that sells things that honors freedom.
It's only cancel culture when the libruls do it.
I'd rather be Russian than a Democrat they say unironically
Well I guess those who support LGBTQA should also protest by boycotting those Target stores. There should be no room for these closed-minded idiots for their backward thinking.
You mean all target stores
Sound's good to me
you mean non-idiots?
Scary colors… booooo
We support gay people when it's profitable
An interesting prospect to consider is what customer data was used to determine locations, and how it was collected.
They probably just based it on election maps...
That would be silly when they have last year's sales numbers to go off of.
Something tells me they have richer data than that to work with.
A crisp new dollar bill says that those Target stores are still going to get protests come June.
I think the backlash they got is terrible but I can also understand why a business wouldn't waste time selling products in a market that doesn't want said products. That's valuable floor space and other resources that could be used for something that will sell there. Target is not the bad guy here.
I doubt target cares but employee safety from the crazies would be my number one reason.
That's a very good point as well