Spyke
technology·TeCHnologyby_Frog

Engagement on Instagram's Threads Has Cratered

Time spent on the app dropped over 50% from 20 minutes to 8 minutes, analysts found.

Sensor Tower Data suggests that on Tuesday and Wednesday, daily active users dropped 20% from Saturday while time spent on the platform fell 50% from 20 minutes to 10 minutes. Similarweb’s data reportedly paints a picture equally as grim as daily active users dropped 25% from a peak on July 7 to Monday, while time spent on the app dropped over 50% from 20 minutes to 8 minutes.

Engagement on Instagram's Threads Has Crateredhttps://gizmodo.com/engagement-instagram-threads-falls-meta-blocks-vpn-eu-1850640519Open linkView original on feddit.ch

Hehe, it's like other fediverse apps but worse and full of ads. Idk. what they were thinking tbh.

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lemmy.world

It’s infuriating that if you accidentally tap the home button all the threads you would have otherwise read disappear forever. The app desperately needs a chronological option. Everything disappears so fast on it.

4
ohlaphreply
lemmy.world

How else can they show you more ads/sponsored content?

5
lemmy.world

I get what you mean but there are no ads or sponsored content yet on threads

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Engagement on Instagram's Threads Has Cratered | Spyke