Google search is losing the fight with SEO spam, study says
I guess we all kinda knew that, but it's always nice to have a study backing your opinions.
https://arstechnica.com/gadgets/2024/01/google-search-is-losing-the-fight-with-seo-spam-study-says/Open linkView original on lemmings.world
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They're not even trying. They think of the broken Internet they've created as market dominance
They are, they're just failing. They can't afford to lose the ad revenue from search. And now that Bing is an actual competition, they need to try more than before.
They've got a long way to fall before they really must have a come to Jesus moment and more importantly they seem to think LLM search is a better bet. I really don't think they've done anything to improve search in years.
We do tend to create the very instruments of our own destruction, don't we.
When you design something based on rules, people will play within those rules and learn the best ways to make the rules work for you instead.
AKA: https://en.wikipedia.org/wiki/Goodhart%27s_law
I always wished they would add a report feature to listings.
what is SEO?
Search engine optimization, basically a way to game Google's web crawlers, more info at Wikipedia under section Methods