Well that works out to a certain point if you have a better product at same price or better price than your competitors.
Otherwise if you products require complex processes and are complicated to replicate by competitors
Or you setup in a way that you have patents for the main functionality or similar that forces competitors to take a worse approach or maybe can't find an alternative.
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Instant Pot parent company files for bankruptcy | Spyke
Proof that just having a great product isn’t enough.
Well that works out to a certain point if you have a better product at same price or better price than your competitors.
Otherwise if you products require complex processes and are complicated to replicate by competitors Or you setup in a way that you have patents for the main functionality or similar that forces competitors to take a worse approach or maybe can't find an alternative.