The Toyota Mirai Outsold the Supra in 2023
Hydrogen infrastructure may be limited, but Toyota's experimental Mirai is still outselling its flagship performance car.
https://www.roadandtrack.com/news/a46286832/toyota-mirai-outsold-supra-in-2023/Open linkView original on kbin.social
Toyota Mirai MSRP $50,595
Toyota GR Supra $47,535
The Mirai has the novelty of being a hydrogen car. Pretty decent car all around if you're in a place that has hydrogen infrastructure.
The Supra is a badge engineered BMW Z4. Some die-hard Toyota fans have a hard time with that. Two seat sports cars are a pretty small niche in general.
Well the Supra costs a fortune, but I'd love to have one if it was affordable.