Ad for Iver Johnson Revolver in the Good Housekeeping Magazine (1904)
Iver Johnson revolvers were massively popular around end of the 1800s and the start of the 1900s they were marketed as a safe option for the working class person.
Between 1899 and 1908 nearly 700,000 were made.
The "Hammer the Hammer" ad campaign sought to demonstrate the fact that their guns wouldn't fire on a loaded chamber if the hammer was hit due to a trigger safety built into the gun.
Ian's Video: [6:06] https://youtu.be/zQknkwifljg?si=
8 replies
Hammer away on your Johnson, without fear of unwanted discharge
Iver? I barely know her!
What would 5 bucks be in today's money?
According to some guy on the Internet around $178
One inflation calculator said $172.50
Edit: oof that's the 2023 $ other guy is right.
6 dollars. Man, what a time for firearms. Many of the modern mechanisms were yet to be perfected, and anyone with a lathe and spare time could experiment to their heart's content.
Sounds like the cost of learning would be some fingers.
only 50c per inch